Business model transformation during the COVID-19 pandemic - example of the automotive industry

Emilia Dobrowolska, Piotr Sliż


This article explores the impact of the COVID-19 epidemic on the business models of automotive-sector organizations, specifically authorized passenger car dealerships in Poland. The research aims to determine how business models were transformed during the pandemic. The research methods used include a literature review and opinion polls. The article begins by discussing the significance and evolution of business models and changes in the automotive sector. The results focus on how the pandemic brought about change in business models in the automotive sector, and the conclusion includes information as to limitations and further areas of study.

Keywords: business model, business model transformation, dealership, automotive industry, COVID-19


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Emilia Dobrowolska

The author is a doctor of economics and assistant professor at the Management Faculty of the University of Gdańsk. Her research interests include business model transformation, innovation management, interorganizational networks, and university - business cooperation.

Piotr Sliż

The author is a doctor of economics and assistant professor at the Management Faculty of University of Gdańsk. His main academic interest is the process of transformation of organizations. He is particularly interested in management processes, the implementation of ICT, and the integration of concepts and methods of process and project management. He is a member of the Fahrenheit Union of Universities in Gdansk.

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Dobrowolska, E., & Sliż, P. (2023).Business model transformation during the COVID-19 pandemic - example of the automotive industry. e-mentor, 2(99), 69-82.