Abstract

The article discusses the research of organizational culture at the retail sport outlet. Increasing consideration of the organizational culture as the key to success, not only in the literature but in practice as well, was the main reason such research was conducted. The aim of the study was to answer the following questions: what should be done to build employee-friendly organizational culture and whether it would contribute to the success of the company. The study was conducted based on competing values framework by K. Cameron and R. Quinn, within the group of employees of chain retail sport outlets. The existing and desired organizational culture was evaluated. As a result of this analysis good examples were identified, practices that should be ceased were indicated, and new ones were suggested.

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