Zbigniew E. Zieliński
The role and meaning of Web 2.0 in company's performance

The internet has lately become an essential tool which supports management, creates company's image and is an element of economic processes. Such activities as contacts with clients, presentation and realization of orders as well as building company's image are presently indispensable techniques of the new economy, supported by fundamental medium - the internet. The article describes Web 2.0 solutions and its meaning for company's performance.