Piotr Wachowiak
Organizational identity of an enterprise. How to create
a competitive company? - a review

The article is a review of the book by Anna Zarębska concerning organizational identity of an enterprise. Three most important issues discussed in the book are: how is organizational identity created and what influences it?; how should organizational identity be managed?; how to design and implement changes in the enterprise's organizational identity system? The author of the review recommends the book not only for students but also for managers due to a variety of practical advices supported by complete theoretical knowledge.