Artur Strzelecki
An analysis of long tail data from search engine entries

The aim of the work is to present research's results of the popularity and visibility of sites in search engines. The research is based on data left by users who visit the sites in a given period of time. The factors which, according to the research, have the biggest influence on the popularity of the studied sites were discussed. The traffic is generated by users directed by search engines with a specific approach. Current trends are shown in the length of constructed key phrases. The article emphasizes the importance of diversification of the key phrases describing the site. The wide spectrum of the key phrases gives high popularity and visibility of the sites.