Grzegorz Myśliwiec, Paweł Garczyński
What is the value of an e-business idea - when we don't know this yet, and when do we know this for certain?
The article attempts at answering the questions concerning establishing successful e-business; how to find an idea and not lose the chance of its using? The authors reflect on the challenge to define and evaluate a new, promising concept. They also pose a query whether there is a simple way to estimate its pecuniary value, which is believed by many people to be the most reliable determinant of business nature of a given venture.