Tomasz Chudak, Piotr Lewandowski
Education in the service of marketing - how to teach clients wise buying through the internet

Provided with a huge number of products available in markets, clients are very often helpless and cannot make a reasonable decision of buying the thing which really fulfill their needs. Therefore, companies try to educate their customers through permission or educational marketing. The article describes two forms of such education: companies' virtual universities and companies' weblogs.