Chris Birch, Mike Clements
Delivering and undergraduate enterprise agenda using an e-pedagogy developed for off-campus non-traditional learners

The concept of the knowledge economy is one that has been embraced by most of the world's developed nations, driven by the impact of globalisation and the need to maintain sustainable competitive advantage. Our current standards of living will, to a significant extent, be dependent upon our ability to shift our economies from a production and manufacturing base to one based on high value-added, predicated on individuals creativity, ingenuity, innovativeness and entrepreneurship. It will be argued that we need intrinsically to link education, enterprise, entrepreneurship and employability to achieve this, deploying modern technology coupled to a new e-pedagogy, to deliver a radical new agenda in a flexible, practical and dynamic way. All developed nations are now trying to encourage more graduate start-up companies, and Universities have a key role to play in this. This paper will focus on progress made over the past three years in transferring experiences in module design and delivery with off-campus non-traditional learners working in small businesses, to undergraduates interested in pursuing a more enterprise-focussed course of study.

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