Artur Banach
Web positioning

Web positioning means giving a continuous access to a website through searching engines and maximizing possibilities of finding the website in the internet. Usually, web positioning is identified with positioning in searching engines only, but the definition is much wider including also positioning in portals' and web-services' catalogues. Publishing hyperlinks to the website can also be treated as a form of positioning.

The article is divided into three parts: the first presents advantages of web positioning, in the second, the author enumerates mistakes which are often made by internet users when they create websites; the last one is a description of research which intend to improve internet searching engines.