Artur Banach
Internet advertisement as an element of e-business in Poland

The internet advertising constitutes a new market and a distribution channel which supplies traditional media, such as newspapers, radio, television and advertising. Most online advertisements have forms of banners, pictures or animations with a hyperlink to an advertiser's website. Along with the technology, also new language, payments and agencies have emerged to sell and buy e-advertisements. High effectiveness of such activities and growing number of internet users encourage companies to buy online advertising campaigns.