Agnieszka Kurczewska
University of Łódź



How do entrepreneurs think? - 'If I can control the future, I do not need to predict it'


The aim of the paper is to introduce, basing on Sarah Sarasvathy's works, the logic of effectuation and to juxtapose it to causation. Effectuation is a way of thinking that is practiced by expert entrepreneurs. Effectual entrepreneurs do not predict the future but perceive it as possible to control due to their actions.