Barbara Trzcińska
"Marketing in Schools" - a review

The author of the book "Marketing in Schools", published in 2011, is Jan Fazlagić. According to him, the book was written mostly for the present and future director of educational institutions. The issues discussed by Fazlagić belong to the topic of services management. He displays a broad knowledge of the field, bases his book on Anglo-Saxon literature form the range of education and educational leadership. The book is interesting and definitely worth reading as it may broaden the knowledge of education employees, especially of the headmasters.