Piotr Płoszajski
Warsaw School of Economics



The Big Data: a new source of companies’ advantages and growth


We are entering the sixth wave of computer revolution, whose most significant resources are omnipresent broadband Internet and unlimited processing of huge collections of data on objects’ behavior in real time. It will force the companies to adapt or even to abandon their previous business models, however, it will also provide them with great development opportunities. Information becomes new foundation for business; an economic equivalent for capital and work as well as a new factor of production. Data processing is today the cheapest resource for solving management problems. The article firstly defines the concept of the sixth wave of computer revolution and then characterizes the idea of so called Big Data collection and enumerates data providers. The author also describes the A/B testing methodology as an example of analytics content experiment.