Jan D. Antoszkiewicz
Convergence Culture. Where Old and New Media Collide - a review of the book

The article is a review of the publication Convergence Culture. Where Old and New Media Collide written by H. Jenkins and published by the New York University Press in 2006. The publication discusses relations between media, viewers and clients in the contemporary state of technology development. The "convergence culture" is defined as a flow of content between different media platforms, cooperation of different media industries and behaviour of viewers who will get almost everywhere to look for such kinds of entertainment which they enjoy. Convergence is rather a change of culture which means encouraging viewers to search for new information and create new connections between content published in different media.