Maria Aluchna

Beata Mierzejewska



Attention economy - a concept of management of attention - part 2


The article is a second part of the paper which analyses the role and potential contribution of attention economy to knowledge management systems. The first part was published in the previous issue of "e-mentor" No 2 (19)/2007 and presented the concept of management of attention, its main assumptions and idea. In the second part, initial results of research on management of attention have been described. The authors have discussed KM issues (transfer of knowledge "down-up" and informing about strategy "up-down") which are connected with areas of attention economy.