AAA

SEM - evolution, main concepts and implementation capabilities for universities in Poland

Piotr Pietrucha

The majority of universities in Poland undertake a number of activities aimed at counteracting the reduction in the number of students. Universities in North America, in response to a strong downward trend in the number of students in the last decade, often decide to implement the concept of SEM (Strategic Enrollment Management). The present paper presents the main principles and the process of SEM , as well an attempt taken to identify the main criteria that should be completed in the implementation of SEM in Polish universities. The review of literature found that the key condition for SEM application is the existence of strategic management at the university , which can be confirmed with the use of standard, scope and expertise methodologies. In addition, based on the currently binding law on higher education, an analysis of the legal environment of the educational institution in Poland has been conducted. As a result , within the Polish higher education system, there have been observed the limitations in the autonomy of public universities in the area of recruitment management in determining the number of students.

Bibliography

  • P.A. Bischoff, Strategic Enrollment Management: Concepts, Structures and Strategies, Douglas College, 2007, http://e-mentor.pl/efee.
  • J. Black, Defining Enrollment Management: The Structural Frame, SEM WORKS Resources, 2003, www.semworks.net/about-us/resources/docs/defining_enrollment_management_structural_frame.pdf.
  • J. Black (ed.), Strategic Enrollment Intelligence: Canada's First Book on Strategic Enrollment Management, Academica Group, Canada 2010.
  • B. Bontrager, Strategic Enrollment Management: Core Strategies and Best Practices, „College and University Journal” 2004, Vol. 79, No. 4, s. 9-12.
  • R.M. Grant, Współczesna analiza strategii, Oficyna Wolters Kluwer Business, Warszawa 2011.
  • S.E. Henderson, Refocusing Enrollment Management: Losing Structure and Finding the Academic Context, „College and University Journal” 2005, AACRAO, t. 80, nr 3, s. 3-8, http://e-mentor.pl/e2fc.
  • D. Hossler, D. Kalsbeek, Enrollment Management: Setting the Context for Dialogue, „College and University Journal” 2008, Vol. 83, No. 4, s. 2-9.
  • J.A. Merante, The Implications of Evolving Technology on Strategic Enrollment Management, „The Digital Frontier” 2009, www.blackboard.com/resources/Connect/HED_Trends_EnrollmentManagement.pdf.
  • H. Mintzberg, Managing, Berrett-Koehler Publishers, San Francisco 2009.
  • K. Obłój, Strategia organizacji, Polskie Wydawnictwo Ekonomiczne, Warszawa 2007.
  • Z. Pierścionek, Zarządzanie strategiczne w przedsiębiorstwie, PWN, Warszawa 2011.
  • A. Stabryła, Zarządzanie strategiczne w teorii i praktyce firmy, PWN, Warszawa 2005.
  • J.S. Taylor et al., Strategic Enrolment Management: Improving Student Satisfaction and Success in Portugal, „Higher Education Management and Policy” 2008, Vol. 20, No. 1, s. 129-144.
  • W. Sanetra, M. Wierzbowski (red.), Prawo o szkolnictwie wyższym. Komentarz, MNiSW, Warszawa 2013.
  • L. Wallace-Hulecki, Reframing Strategic Enrollment Management from the Academic Lens: Theory in Practice (Part 2), SEM WORKS Resources, 2009, http://e-mentor.pl/2d99.
  • R.B. Wilkinson, J.S. Taylor, A.P. Peterson, M. de Lourdes Machado-Taylor, A Practical Guide to Strategic Enrollment Management Planning, Educational Policy Institute, 2007, http://e-mentor.pl/1ab0.
  • A. Zelek, Strategie biznesu. Od klasyki do postmodernizmu w zarządzaniu, Wydawnictwo Zachodniopomorskiej Szkoły Biznesu, Szczecin 2008.

AUTHOR

PIOTR PIETRUCHA

Warsaw School of Economics

Table of contents

About the article

DOI: 10.15219/em54.1088

The article is in the printed version on pages 5-11.

pdf download PDF

pdf read the article (Polish)

Citation

P. Pietrucha, SEM - ewolucja, główne koncepcje oraz możliwości implementacji w praktyce polskich uczelni, „e-mentor” 2014, nr 2 (54), s. 5-11, http://www.e-mentor.edu.pl/artykul/index/numer/54/id/1088.